
Social Media Proposal Template + Writing Guide (Free)
How to Write a Winning Social Media Proposal (+ Free Template) Creating a compelling social media proposal is one of the most critical skills for digital marketers and freelancers. Even highly skilled marketers lose out on opportunities simply because their proposals don’t communicate value, outcomes, or structure. This guide will walk you through everything you need to know—from what a social media proposal is to how to craft one that actually converts. You’ll also get a free social media proposal template that you can customize for clients. What Is a Social Media Proposal? A social media proposal is a business document that outlines the scope, objectives, strategy, pricing, and deliverables of your social media services. It acts as both a pitch and a plan for what you’ll deliver and how it benefits the client. Typically, a proposal is submitted before signing a contract or starting work. It can be created in a document format like Google Docs, Canva, or Notion, or exported as a PDF. A strong social media proposal sample should persuade the